FOR IMMEDIATE RELEASE | October 18, 2010

American Chemical Society issues podcasts for National Chemistry Week

WASHINGTON, Oct. 18, 2010 — The science behind magic tricks and the magic behind Hollywood’s special effects are highlights of an American Chemical Society’s (ACS) National Chemistry Week (NCW) ChemMatters high-definition video podcast and four Bytesize Science audio podcasts. They are now online at www.bytesizescience.com, including Spanish-language versions of the audio podcasts. The video podcast also is available on iTunes.

NCW, observed nationwide Oct. 17-23, is a community-based annual event that unites ACS members in their own communities with businesses, schools, and individuals to communicate the importance of chemistry to everyday life. The 2010 theme is “Behind the Scenes with Chemistry.”

Media Contact

Michael Bernstein
202-872-6042
m_bernstein@acs.org

Michael Woods
202-872-6293
m_woods@acs.org

The video podcast, entitled “Demystifying Magic Tricks,” solves the mysteries of disappearing ink, those birthday candles that just won’t go out, and the trick of getting a hard-boiled egg into a bottle with a small neck. The audio podcasts take a look at fake snow, the fake skin and prosthetics that help Hollywood and TV create scary monsters and those giant explosions so important in action films. The podcasts show that special effects may seem like magic. But in reality, they are science through and through. All were produced by the Digital Services Unit in the ACS Office of Public Affairs,

ChemMatters is a quarterly magazine produced by the ACS Office of High School Chemistry, that has been demystifying the chemistry in our everyday lives for more than 25 years. Each issue contains articles about the chemistry that underpins everyday life that are written for high school students and their teachers.

Bytesize Science is an educational, entertaining podcast that translates scientific discoveries from ACS' 38 peer-reviewed scientific journals and other sources into intriguing stories for kids of all ages about science, medicine, energy, food, and much more.

For additional ACS video podcasts, go to www.bytesizescience.com.

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Credit: American Chemical Society