C&EN launches redesigned website
WASHINGTON, Nov. 1, 2011 — C&EN, the popular weekly newsmagazine published by the American Chemical Society (ACS), the world’s largest scientific society, unveiled a more streamlined and user-friendly website today. The new C&EN Online marks a milestone in the evolution of the magazine, enabling easier access to breaking science news while engaging readers in a whole new way.
C&EN is the “go-to” newsmagazine and website for the chemical enterprise, attracting scientists and non-scientists alike with updates on the latest advances in a wide range of scientific disciplines including pharmaceuticals, life sciences, genomics and environmental sciences. C&EN also provides up-to-the-minute news and analysis on the business, government, policy and career aspects of science.
The C&EN Online homepage has a fresh new look and is less dense and easier to navigate. Access to various features such as the C&EN Archives, specialized collections of stories and the SCENE news channels is straightforward. Latest News, which accounts for nearly 40% of C&EN Online page downloads, and the CENtral Science blogs are front-and-center in the new design.
One of the most important new features of C&EN Online is the ability for readers to comment on any C&EN story. Now, readers can immediately respond to a story with additional commentary, links to related material or criticism.
The new website was two years in the making and concludes the first phase of the C&EN Production Automation Program. Also included in the initial phase were C&EN Archives — the digital collection of issues from 1923 through 2009 — which launched in November 2010, and C&EN Mobile — providing free access to ACS members to all C&EN issues on smartphones and tablets — which launched in August 2011.
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