FOR IMMEDIATE RELEASE | January 22, 2015

Why going platinum blonde can damage your hair… and how to fix it (video)

WASHINGTON, Jan. 22, 2015 — If you’re looking for a new ‘do, you might be considering bleaching your flowing locks. But adding hydrogen peroxide to your head can actually do a lot of damage if it’s done incorrectly, or too often. Before you head to the salon, check out this week’s Speaking of Chemistry for hair care tips from Matt Davenport, Ph.D. Check it out at http://youtu.be/H-7el3lsCYk.

Youtube ID: H-7el3lsCYk

Speaking of Chemistry is a production of Chemical & Engineering News, a weekly magazine of the American Chemical Society. The program features fascinating, weird and otherwise interesting chemistry topics. Subscribe to the series at http://bit.ly/CENOnline and follow us on Twitter @CENMag.

The American Chemical Society is a nonprofit organization chartered by the U.S. Congress. With more than 161,000 members, ACS is the world’s largest scientific society and a global leader in providing access to chemistry-related research through its multiple databases, peer-reviewed journals and scientific conferences. Its main offices are in Washington, D.C., and Columbus, Ohio.

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