Turning Research into Reach: Marketing Fundamentals for Scientists

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Science alone is not enough. If people never hear about your research, its impact is limited.

Scientists devote their careers to advancing knowledge, solving complex problems, and improving society through discovery. Yet many researchers struggle with one critical challenge: communicating their work in a way that captures attention, builds credibility, and inspires action. Join Jesse Harris and Sarah Ashley Jolly of American Chemical Society BrandLab for an engaging discussion on how scientists can amplify the reach and influence of their research through strategic communication. Learn how to use tools like social media, storytelling, and public relations to make your work more visible, memorable, and impactful within and beyond the scientific community. Register now to gain practical marketing and communications skills that will help you elevate your research profile, attract new opportunities, and ensure your discoveries reach the audiences that matter most.

This ACS Webinar is moderated by Heather Lockhart-Neff and co-produced with BrandLab at the American Chemical Society.

What You Will Learn

  • Why effectively communicating your research is essential for increasing its visibility, influence, and real-world impact
  • How storytelling and strategic communication can make complex scientific ideas more engaging, memorable, and accessible
  • Practical ways to turn academic research into compelling content using social media, public relations, and other communications channels

Event Details

  • Wednesday, July 8, 2026 @ 2-3pm ET
  • Free to attend
  • Slides will be available on day of the webinar

Co-Produced With

BECAUSE PEOPLE
LIKE YOU 
CREATE
GREAT CHEMISTRY

You Belong Here

MEET THE EXPERTS

Jesse Harris
Senior Editor, BrandLab, American Chemical Society

Sarah Ashley Jolly
Senior Marketing and Science Writer, BrandLab, American Chemical Society

Heather Lockhart-Neff
Account and Marketing Manager, BrandLab, American Chemical Society