Pharmacoeconomics and IP Strategies in Drug Development

September 25, 2014
Drug Discovery Series Part 7 of 8

bottle of spilled pills

So you've designed a fantastic drug, how do you decide how much it should cost? Join Dr. Richard Willke and Dr. Robert J. Koch as they review the basic principles of Pharmaco-economics in drug development strategies as well as its role in determining health insurance coverage of drug products.  

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Robert Koch

Joe Fortunak
Howard University