Claire Ortiz

Claire Ortiz

Claire Ortiz is CEO and Founder of “intelligent fashion” company Ortiz Industry, Inc. For more than 25 years, Claire has built infrastructure and led teams in startup environments and global corporations like Nike, Wilson and Underarmour. She has garnered a reputation for her entrepreneurial edge and ability to transform brands into major revenue generators.

With Ortiz Industry, Inc., her third start up, she is using her expertise in materials development to create an unmatched value to the brand through proprietary formulas for performance materials. By collaborating with the likes of DuPont and Optimer to invent compounds for new technical fibers, she is literally creating an emerging market for performance fashion that looks and feels good from a skateboard to a boardroom.

As Global Creative Director at Nike, Claire was hired by basketball legend Michael Jordan to turn Brand Jordan Apparel into a success. She carved out distribution channels and partnerships across the U.S., Asia and Europe that took the business from $15 million in 2000 to $128 million in 2005. Revenues tripled in 2003 alone. She also led creative and product campaigns for more than 100 NBA, NCAA and NFL teams, and over 2,500 world-class Nike athletes during the 2008 Olympics.

Before starting Ortiz Industry, Claire launched the entire apparel and footwear vertical as the Global Business Director for Wilson Sporting Goods. In just two years, revenues hit $18 million and signed 18 professional Tour players. As UnderArmour’s Global Business and Creative Director prior to that, Claire led a design effort that increased apparel revenues across multiple product categories.

Claire’s design background matches her entrepreneurial expertise. She is a self-taught designer who created and sold her own successful label, Smoke Street Couture, in her early 20s. At 26, she was hired on by the founder of Esprit Des Corps to be Director of Design, heading the design of all women’s products in the U.S. and increasing revenues from $160 million to $400 million within two years. She also led creative and product development at Eddie Bauer and AirWalk, working with Tony Hawk as a young phenom, as well as brands like VH1 and MTV.

As a respected apparel-industry executive and proven veteran, Claire is a highly sought after speaker and consultant, with clients like MagicSourcing, SPG, Babolat, Tennis Warehouse, Men Chuen Fibre, as well as numerous schools and businesses.