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Turning on the Light Bulb – Idea Generation and Idea Evaluation

May 19, 2011

"idea" written in a bulb

Have you ever wondered why some people and organizations appear to consistently come up with “good ideas?” It isn’t just luck.  Learn some simple techniques you can use to increase the generation and evaluation of actionable ideas.

What You Will Learn

  • Idea generation and evaluation are separate processes that should not occur at the same time
  • Idea generation can be facilitated using processes
  • No process can lead to “perfect” idea evaluation
  • The best evaluation identifies the risk that is the basis of the idea’s value

The Fine Print

ACS Webinars® does not endorse any products or services. The views expressed in this presentation are those of the presenters and do not necessarily reflect the views or policies of the American Chemical Society.



Nick Conti
Quest Diagnostics