Persuasion 101 - A Crash Course for Scientific Professionals

January 13, 2011

Image of a brain

It’s all about RESULTS. Do you know how to use persuasion to get the results you’re looking for? Whether you’re making a formal presentation to management or discussing data with a co-worker, you need to know the “science” of persuasion to be effective. Our speaker, Lou Hampton, President of The Hampton Group, Inc., delivers a crash course on mastering persuasion for those in the chemical industry.

*Access to this recording is an exclusive benefit for ACS Members.

What You Will Learn

  • What brain and behavioral research tell us about persuasion
  • An 8-step process to create persuasive messages that get results
  • Guidelines to determine what content to keep and what to delete
  • Selecting visuals (slides and models) that help prove your case

The Fine Print

ACS Webinars® does not endorse any products or services. The views expressed in this presentation are those of the presenters and do not necessarily reflect the views or policies of the American Chemical Society.

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Expert

Lou Hampton
The Hampton Group, Inc.