Writing for the Lay Public: Engaging and Educating the General Population

October 5, 2017 @ 2:00pm ET
Part nine of the 2017 Industrial Science Series

Two chemists typing on a computer and tablet

In this era of science denial, it’s essential that scientists learn how to communicate effectively within academia and industry but, perhaps more importantly with the public at large. Join Kristin Sainani of the University of Stanford as she shares valuable tips for making your writing accessible to general audiences and in turn will increase your chances of getting published and funded. 

What You Will Learn

  • How to recognize and avoid jargon
  • How to filter out details that don’t matter to lay audiences
  • How to use story-telling techniques to engage readers

Additional Resources

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The Fine Print

ACS Webinars® does not endorse any products or services. The views expressed in this presentation are those of the presenters and do not necessarily reflect the views or policies of the American Chemical Society.

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Kristin Sainani
Stanford University

Chris McCarthy
American Chemical Society

Co-Produced With

ACS Industry Member Programs