How to Create Sustainable Product Design that Satisfies Production Demand and Eco-Awareness

Chemical product design, with its emphasis on formulations and a mixture of quantitative and qualitative specifications, always leads to problems with trade-offs, where improvement in one desired outcome inevitably leads to a decline in another. In effect, you’re trying to please two sets of customers, one human and the other Mother Nature. Join Eric Beckman, an entrepreneur and Professor of Engineering at the University of Pittsburgh, as he discusses thoughts on how to create viable new products in harmony with both.