How to Create Sustainable Product Design that Satisfies Production Demand and Eco-Awareness

Thursday, November 2 @ 2-3pm ET
Part ten of the 2017 Industrial Science Series

A cross-section drawing of a head where the brain and brainstem have been replaced with a tree.

Chemical product design, with its emphasis on formulations and a mixture of quantitative and qualitative specifications, always leads to problems with trade-offs, where improvement in one desired outcome inevitably leads to a decline in another. In effect, you’re trying to please two sets of customers, one human and the other Mother Nature. Join Eric Beckman, an entrepreneur and Professor of Engineering at the University of Pittsburgh, as he discusses thoughts on how to create viable new products in harmony with both.  

What You Will Learn

  • Basic product design principles, from opportunity assessment to dealing with trade-offs
  • The basics of life cycle impact analysis
  • How to make the desired outcomes of both your human and natural customers work for you

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The Fine Print

ACS Webinars® does not endorse any products or services. The views expressed in this presentation are those of the presenters and do not necessarily reflect the views or policies of the American Chemical Society.

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Eric Beckman
University of Pittsburgh

Joe Fortunak
Howard University

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