Understanding Members’ Interests
All really great leaders demonstrate two very different but highly complementary skill sets:
- The ability to articulate a vision or direction for the group that focuses the energy of people in a common direction,
- The ability to understand the interests, values, talents and concerns of individual members of the group so that the vision represents a direction in which individual members want to go.
The course will cover:
Overall current demographics of the Society, and understanding the demographics of a given unit in the Society. This part would include attention to diversity demographics, as a foundation for attention to inclusion as a leadership characteristic.
Techniques for understanding the interests and talents in a given unit in the Society. These techniques include a basic survey of how to conduct:
- One-on-one interviews
- Focus groups
- How to translate insights into direction for the unit
- The importance of and techniques for communicating results back to the membership
After completing this program, a member will be able to describe:
- The current demographic data on membership in the Society, and what those demographics indicate about potential areas of interest
- The advantages and disadvantages of three main research techniques (interview, focus group, survey)
- How to conduct each of the three types of research