School Science Fair Public Relations Plan

The Local Section Public Relations Guide provides a very detailed description of how to publicize a program including the suggested timeline below.

School Science Fair Program Overview

Science fairs give students the opportunity to study a topic that interests them. They can be an exciting component of a science curriculum in a variety of educational environments. Through their projects, students will discover that science is found in every niche of the universe.

School Science Fair Talking Points

  • Science fair programs can generate all sorts of amazing results from inspiring and engaging projects.
  • Preparing a science fair project is an excellent example of what education experts call active learning or inquiry (also "hands-on" learning).
  • Science fair projects satisfy key requirements for student learning outlined in state and national science education standards documents.
  • A science fair project requires a student to learn to plan over two or three months, a skill of immense importance in adulthood.
  • Our society relies more on science every day, and science fairs are a great way for students to become more knowledgeable about how the world around them works.
  • Every citizen needs sufficient science literacy to make educated decisions about what they see or read in the media, about their own health care, and about other every-day problems.
  • Colleges want to see what students have done with the opportunities they have available to them, and science competitions are a fantastic opportunity.

PR Timeline

6 months before program begins:

  • Determine site for project
  • Take “before” pictures – What did site look like before the program?
  • Determine the message (e.g. outreach, education, partnerships, service)
  • Determine the audiences (local media, national media, partner’s outlets for media)
  • Prepare materials (media release(s), invitations, signage, t-shirts, online products)

2 weeks before program begins:

  • Invite the public through media outlets (television, radio, newspaper, Internet)
  • Identify the spokesperson and key messages
  • Gather sample data from site to use in key messages
  • Depending on the news outlet timing send media release
    (Note: do not ignore local media)

2 days before program begins:

  • Make follow-up phone calls to the media

Day of the Event

  • Send summary of the event and photos to the media
  • Upload summary of the event and photos to the SOP webpage

After the Event

  • Send notes of appreciation to participants and organizers.