WASHINGTON, March 15, 2010 — The American Chemical Society (ACS) today introduced a new mobile software application for users of Apple’s iPhone and iPod Touch devices.
The new information delivery service, ACS Mobile, provides readers with an up-to-the-minute live stream of peer-reviewed research content published across the Society’s preeminent portfolio of scholarly research journals, and is augmented by “Latest News” from Chemical and Engineering News (C&EN) –– the Society’s industry-leading magazine and preferred source of online news for its more than 161,000 member professionals.
“In keeping with our mission as a provider of indispensable information to chemistry professionals worldwide, I am delighted that the ACS Publications Division and our Society’s IT experts are able to present ACS Mobile as a new information access option for our global audience of authors, reviewers, editors, customers and readers” said Dr. Brian Crawford, President of ACS Publications. “ACS Journals have a well-deserved reputation for high-quality, high-impact content as a result of rigorous scientific peer review and technical editing standards. Our XML-based publishing via an end-to-end digital workflow from submission to publication enables online publication times that are unrivalled, and this mobile capability now complements the Society’s award-winning Web delivery platform for the benefit of the scientists we serve.”
The introduction of the new ACS application comes at a time when the use of the Internet on mobile devices is soaring. For example, a 2009 Morgan Stanley research study reported a 50-fold increase in traffic on AT&T’s mobile data network between 2006 and 2009, much of which was attributed to the rapid adoption of Apple’s iPhone and iPod Touch devices in the consumer market. “At ACS, we have made a deliberate decision to deliver a dynamic real-time index of published journal article content to mobile devices,” said Brandon Nordin, Vice President of Sales, Marketing, and Web Strategy for ACS Publications. “ACS Mobile is informed by our knowledge of current user behavior and preferences, and our understanding of the needs of today’s time-pressed research scientist.”
Nordin added that “the majority of our Web users are between the ages of 20-40, and we find that one-third of those readers now use mobile devices to access the Internet. As ACS continues to move beyond the print format, our focus is on timely access to research and alternatives that help individuals to discover, filter, read and share information.”
Readers of ACS Journals will benefit from the following features of ACS Mobile:
“This iPhone application is a logical extension of our award-winning ACS Web Editions Platform, as there are significant differences in user behavior between performing scholarly information discovery in a laptop/desktop setting, versus consuming information on a mobile device while on the go,” said Jonathan Morgan, Assistant Director, Web Strategy & Innovation. “We don’t anticipate that researchers will engage in hours-long sessions on ACS Mobile; rather, we want to help them use 5-10 minute opportune windows of time to stay abreast of new discoveries that ACS pushes live to the Web. ACS Mobile was built with traditional reader habits in mind –– such as browsing –– and the goal also of reinforcing the value of serendipity in information discovery. ACS Mobile can make a scientist’s daily commute, business travel, or time away from the desk or laboratory a more rewarding and productive experience. Our team at ACS Publications is already working on next stage development efforts that will extend the availability of this initial iPhone application to the recently announced Apple iPad, as well as to additional mobile operating systems and devices.”
A video demonstration of the features and functionality of ACS Mobile can be accessed at http://pubs.acs.org/r/acsmobile. The application is now available for individual purchase and download via the Apple iTunes Store for the introductory price of $2.99.