FOR IMMEDIATE RELEASE | August 17, 2011

American Chemical Society launches new edition of popular Bytesize Science videos

WASHINGTON, Aug. 17, 2011 — The American Chemical Society (ACS), the world’s largest scientific society, today launched a new edition of its award-winning Bytesize Science video series, which has been fascinating thousands of viewers of all ages since its inception in 2007. Bytesize Science has received accolades from the National Science Teachers Association, the National Education Association, the National Science Foundation and the U. S. Environmental Protection Agency.

The 2011 update refreshes Bytesize with a new logo and theme (“Uncover the Chemistry All Around You”); shorter episodes that package information in 3-4 minute snippets to better fit fast-paced lifestyles; and a sharpened focus on chemistry’s often unrecognized role in everyday life. That focus is on food, energy, the environment, health and a range of other topics.

Bytesize’s bites of the world of science will emphasize cutting-edge research discoveries reported in ACS’ suite of 39 peer-reviewed scientific journals and its weekly newsmagazine, Chemical & Engineering News; hands-on demonstrations of scientific phenomena; and insightful interviews with scientists making discoveries that foster a longer, healthier, and happier life for people around the world.

Viewed thousands of times each month, the newly re-launched Bytesize Science series features episodes uncovering the chemistry in everyday life.

Although originally scripted for a younger audience, many of Bytesize’s most loyal fans turned out to be simply young at heart individuals over age 30. The new Bytesize will reward viewers — thousands each month — with a wide variety of topics appealing to people of all ages. The re-launch features videos on topics befitting an endless summer — the chemistry of making cotton candy, mosquitoes and ice cream.

Episodes are available without charge at www.BytesizeScience.com and www.youtube.com/BytesizeScience.

ACS encourages educators, schools, museums, science centers, news organizations and others to embed links to Bytesize Science on their websites.

Check out the new videos and:

  • Learn how mosquito repellent ingredients like DEET work to shoo away those nasty bites.
  • Discover how table sugar morphs into mouth-watering cotton candy.
  • See why smaller ice crystals make smoother, richer-tasting ice cream.

Watch recent episodes of Bytesize Science at http://www.bytesizescience.com.

Subscribe to Bytesize Science on Youtube at www.youtube.com/BytesizeScience

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