Public Relations and Media Outreach

Would you like to see more positive stories about chemistry in the news? Would you like to see the activities of your local section get news coverage – to both bring people in and to cover the actual event? Maybe there’s an issue in your community that involves science and you’d like to write a letter to the editor. How do you reach the newspapers and other media in your community? More to the point, how do you gain interest in what you have to say?

From local section National Chemistry Week activities to a breakthrough performed by chemists in your town, there are many great chemistry stories happening in your community that your local media may want to cover. But first they have to know about them – and that’s where you, as a Chemistry Ambassador, can make a difference. The American Chemical Society PR Guidebook is a great resource for you in creating relevant messages about chemistry, creating news releases and other materials, and making contact with local news media.

The links below contain highlights from the American Chemical Society PR Guidebook.
There’s more detailed information inside the PR Guidebook.

Contact Us

Do you have questions about connecting to the media in your community? Do you have experience placing stories with your local news media? We’d love to hear from you.

Watch and learn what it takes to make your news their news!

Scientists discuss water safety and other water quality issues at a briefing on the ACS’ Global Challenges / Chemistry Solutions Final Report. From left: Charles Haas, Drexel University; William Ball, Johns Hopkins University, and Marc Edwards, Virginia Tech University. Credit: Sam Hurd.