Local Section Public Relations
Help Put Chemistry in the Headlines
Publicity for your section can produce pride among your members. Positive news stories about chemistry and your members can improve public appreciation for our profession. That’s where public relations activities can make a big difference in your section’s visibility to the community.
The American Chemical Society PR Guidebook provides a brief introduction to PR and why it’s important. It makes it easy to advertise your PR activities, helps you develop messages for the public, and walks you through timing and delivering news to media contacts in your area. There are over 25 templates you can use to create press releases, public service announcements, print ads and more.
ACS also offers Branding Guidelines to help you identify your local section as a part of the American Chemical Society, the world’s largest scientific society. Branding materials provided by ACS are intended for the use of ACS local sections, technical divisions, student affiliates, regional meeting planners, or any member who has rightful reason to promote ACS programs, products, or services. Add the ACS logo to advertisements, or use the ACS-branded letterhead, PowerPoint presentation, and other templates for a clean, professional appearance.
Become a Local Section PR Chair
Are you willing to take on the important role of PR Chair, and generate community recognition for chemistry and your Section? Are you willing to be on the PR Committee? If so, contact your Local Section leaders. Being a public relations chair for your local section can take as little as an hour per month. The ACS Office of Public Affairs (1-800-227-5558, extension 4400, or LSPR@acs.org) is available to help you get started today!
Are you a Public Relations Chair with experience and advice to share? Or are you new to the world of public outreach and have questions for those who’ve been there before?
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