Live virtual event
Feb 4, 2025 | 11 AM–12 PM ET
60 minutes
Chemistry Education
Understanding your audience is a must for effective marketing. Unfortunately, marketers who sell to chemistry professionals often don’t have much quantitative data to work with. Without research, your marketing strategy is at risk of chasing the latest fads or following inaccurate biases and stereotypes.
Our team at C&EN BrandLab – a custom content studio housed within the American Chemical Society – wanted to address this gap. We launched a survey to learn how chemists get information and what topics interest them.
Jesse Harris
Senior Editor, BrandLab
Jordan Nutting, PhD
Senior Editor, C&EN BrandLab
Keep learning. Excel in your career.
Choose from more than 200 courses in seven different categories, taught by experts in the chemistry community, online and in person.
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