Talking Science: Communicating Your Research to Diverse Audiences

Communicating the importance of your research — both in person and on social media — can be difficult and daunting. Part of the challenge is that you need to tailor the approach to accommodate your audience's background, whether they are scientists at a conference who don't specialize in your field, a follower on social media who hasn't taken a science class since high school, or even a child at an outreach event.

Sam Jones, Executive Producer and co-host of ACS's award-winning science podcast “Tiny Matters” will provide insider insight from her experience interviewing scientists and crafting compelling audio storytelling for audiences with a wide range of scientific expertise. Learn what kinds of questions to ask yourself or a colleague when preparing a presentation, how to successfully foster collaborations with the media, and strategies for adapting your messaging when presenting your science to diverse audiences.

This ACS Webinar is moderated by Kerri Jansen, Science Writer for ACS Productions and co-produced with ACS Productions.

What You Will Learn

• How to adapt the way you talk about your scientific work to achieve maximum clarity and impact for your intended audience
• How to prepare for a successful media interview and how to be discovered more easily by science journalists
• Tips for crafting discovery questions to learn more about a colleague's or your own work

Meet The Experts

• Sam Jones, Executive Producer and co-host, Tiny Matters
• Kerri Jansen, Science Writer, ACS Productions