Talking Science: Communicating Your Research to Diverse Audiences

ACS Webinars
A women smiling in front of a microphone.

Communicating the importance of your research — both in person and on social media — can be difficult and daunting. Part of the challenge is that you need to tailor the approach to accommodate your audience's background, whether they are scientists at a conference who don't specialize in your field, a follower on social media who hasn't taken a science class since high school, or even a child at an outreach event.

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Sam Jones, Executive Producer and co-host of ACS's award-winning science podcast “Tiny Matters” will provide insider insight from her experience interviewing scientists and crafting compelling audio storytelling for audiences with a wide range of scientific expertise. Learn what kinds of questions to ask yourself or a colleague when preparing a presentation, how to successfully foster collaborations with the media, and strategies for adapting your messaging when presenting your science to diverse audiences.

This ACS Webinar is moderated by Kerri Jansen, Science Writer for ACS Productions and co-produced with ACS Productions.

What You Will Learn

  • How to adapt the way you talk about your scientific work to achieve maximum clarity and impact for your intended audience 
  • How to prepare for a successful media interview and how to be discovered more easily by science journalists 
  • Tips for crafting discovery questions to learn more about a colleague's or your own work

Webinar Details

  • Wednesday, June 12, 2024 @ 2-3pm ET
  • Free to register with ACS ID
  • Slides will be available on the day of the live event

Additional Resources

  • Tiny Matters - A science podcast about things small in size but big in impact. Every other Wednesday, join hosts Sam Jones and Deboki Chakravarti as they unpack the little things that make the big things in our world (both good and bad) possible.

Co-Produced With

ACS Productions


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Sam Jones
Executive Producer and co-host, Tiny Matters

Kerri Jansen
Science Writer, ACS Productions

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