Understanding Members' Interest



Workshop Description

All really great leaders demonstrate two very different but highly complementary skill sets:

  • The ability to articulate a vision or direction for the group that focuses the energy of people in a common direction,
  • The ability to understand the interests, values, talents and concerns of individual members of the group so that the vision represents a direction in which individual members want to go.

What You Will Learn

Overall current demographics of the Society, and understanding the demographics of a given unit in the Society. This part would include attention to diversity demographics, as a foundation for attention to inclusion as a leadership characteristic.

Techniques for understanding the interests and talents in a given unit in the Society. These techniques include a basic survey of how to conduct:

  • One-on-one interviews
  • Focus groups
  • Surveys
  • How to translate insights into direction for the unit
  • The importance of and techniques for communicating results back to the membership

Who Should Attend This Course?

After completing this program, a member will be able to describe:

  • The current demographic data on membership in the Society, and what those demographics indicate about potential areas of interest
  • The advantages and disadvantages of three main research techniques (interview, focus group, survey)
  • How to conduct each of the three types of research

Upcoming Courses

No Events Found

We could not find any events matching your criteria.

Please clear all filters and try again.