James Kennedy will explore the rise of chemophobia, an irrational fear of compounds perceived as ‘synthetic’, and the damage it can cause in this interactive webinar. We’ll examine its evolutionary roots, the factors keeping it alive today and how to fight chemophobia successfully.
What You Will Learn
- Origins of chemophobia as an irrational psychological quirk
- Chemistry teachers, Walter White, materialism and advertisements are all fuelling chemophobia today
- Fighting chemophobia needs to be positive, respectful, multifaceted, and good for consumers
The Fine Print
ACS Webinars® does not endorse any products or services. The views expressed in this presentation are those of the presenters and do not necessarily reflect the views or policies of the American Chemical Society.