Business Plan Worksheet

The purpose of this document is to provide a format for creating a preliminary business plan for a new enterprise. The business plan is structured in five parts.

Part 1 Describe the Business
Mission and purpose(needs we will address, how we will address them, principles that will guide our work)

Product and service offering (generic and expected, augmented and potential)

Part 2: Describe the Market

Profile of the ideal customer

  • Industry (or industry segment) served:
  • Location:
  • Size of firm:
  • Quality, technology, price preferences:

Describe the competition

  • Current competitors:
  • Customer’s internal capabilities:
  • New entrants/substitute

What will you count on to win?

  • Customer intimacy?
  • Product superiority?
  • Operational excellence?
Part 3: Describe the Organization

Principals (name and brief biography)

Members of “extended enterprise”

Legal structure

  • Sole proprietorship
  • Partnership
  • Subchapter S corporation/LLC
  • C corporation

Protection of intellectual property

  • Patent
  • Trademark
  • Copyright
  • Trade secrets
  • None needed

Managing day-to-day activities

  • Website design and maintenance
  • Proposals, contracts, and purchase orders
  • Bookkeeping, taxes, tax records, tax reporting
  • Payroll (self or service?)
  • Invoicing, accounts payable and receivable
  • Managing and protecting intellectual property
Part 4: Develop the Marketing and Sales Strategy

Marketing strategy

  • Pricing model and pricing:
  • Product diversification:
  • Promotion:
  • Placement (channel options)

Sales strategy

  • Who will do the selling? Harry W.
  • Who is the typical contact in the customer organization?
  • How will we identify and develop leads?
Part 5: Develop Financing Plan
Start-up costs

Revenue projection (conservative case)

Revenue projection (aggressive case)

First-year balance sheet

First year expenses

  • Advertising
  • Computers and office equipment
  • Bank and credit card fees:
  • Bookkeeping fees:
  • Subcontractors
  • Travel and entertainment:
  • Legal and professional services:
  • Printing, postage and stationery:
  • Rent:
  • Telephone and utilities
First year revenues