FOR IMMEDIATE RELEASE | January 10, 2011

How to be persuasive is ACS Webinars™ topic for scientists and chemical professionals

WASHINGTON, Jan. 10, 2010 — How to create persuasive presentations is the topic of the next in a series of American Chemical Society (ACS) Webinars™ for scientists and chemical professionals.

Scheduled for Thursday, Jan. 13, from 2 – 3 p.m. EST, the free Webinar features Lou Hampton, president of The Hampton Group, Inc., a communication consulting firm, who will illustrate how to communicate more effectively and succeed in today’s competitive climate.

Participants will learn:

  • What brain and behavioral research tell us about persuasion
  • An 8-step process to create effective messages and get desired results
  • Guidelines for determining what content to keep and what to delete
  • How to select visuals (slides and models) that will prove your case

Hampton has 30 years of experience working with scientists, chemical professionals and medical researchers in the United States and Europe. Dow, DuPont, Eastman, Astra-Zeneca and Bristol-Myers Squibb have been among his many clients.

ACS Webinars™ feature experts and global thought leaders in the chemical sciences, management and business to address current topics of interest to scientific and engineering professionals. Each webinar includes a short presentation followed by a question and answer session. Scientists and others can tune into the conference without charge, but must register in advance.

Follow ACS Webinars™ on Twitter@ACSWebinars or join group participants tweeting on this topic using #acswebinars hash-tag.


ACS Webinars™ does not endorse any products or services. The views expressed in this presentation are those of the presenter and do not necessarily reflect the views or policies of the American Chemical Society.


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